He was named Shiro (白) as in simply the word 'white' in Japanese. This name was chosen as he's mostly white on the bottom side, and orange mask and down his back and tail. His username was a pure coincidence with a certain character, but was not intentional. He is a Scottish Fold with straight ears, spots, and stripes in his spots.
In August 2011, Shiro's subscriber count and view count suddenly shot up from a measly five or so views. His "Shiro vs. the Chair" video was featured on many sites, shown to the right. He was also featured on a lot of foreign language websites as well! At this particular time, his most famous video is "Shiro vs the Chair" and his second popular video is "Shiro Popping out of a Box".